Digital Projects
and Articles
VA Office of Nursing Services (ONS)
Nurses Month Campaign
2022-2024
Led annual VA ONS communications campaigns, developing targeted messaging, blogs, emails, social media toolkits, and leadership scripts. Wrote core content for multiple audiences and directed visual strategy to ensure brand alignment and strong engagement across VA platforms.
Nurses Month Campaign Outcomes
The 2023 Nurses Month celebrations garnered historic nursing recognition and engagement, including:
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The largest audience in 156 years of VHA Nursing for 50+ events/sessions.
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43,000+ engagements on social media, live events, and videos.
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600% increase in ONS website traffic.​
Digital Content Development
I wrote much of the web copy for The Crux Firm, including the About page, contract overviews, and team bios, crafting clear, engaging, and search-optimized content that reflects the brand voice and values. I also manage and write content for Crux's LinkedIn, developing strategic posts that increase visibility, highlight our impact, and support audience engagement.
Northampton Community College (NCC)
Impact Report | 2019-2020
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Led content development and supported project management for NCC's first web-based impact report and its print counterpart, writing key sections and coordinating with stakeholders to ensure a cohesive, engaging narrative that highlighted the college's achievements and community impact.
Lehigh Valley Food & Wine Festival
Developed media campaign for NCC's annual Food and Wine Festival featuring Chef Emeril Lagasse. Managed media outreach, digital campaign, and coordinated press conferences to maximize coverage, promote the event, and strengthen community and press engagement.
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Adult Students Have an Advantage in the Classroom at NCC
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Wrote SEO-driven web content promoting NCC, including this article for adult learners. Crafted audience-specific messaging to drive engagement and boost enrollment. Optimized copy for searchability while maintaining an encouraging, student-focused tone aligned with NCC's brand and mission.