National Campaign Strategy and Content Development
 

Led annual VA Office of Nursing Services communications campaigns, developing targeted messaging, blogs, emails, social media toolkits, and leadership scripts. Wrote core content for multiple audiences and directed visual strategy to ensure brand alignment and strong engagement across VA platforms.

Note: Much of this work lives behind a secure firewall. I'm happy to share campaign plans, toolkits, or samples I have access to. Please reach out, and I'll send along anything I'm allowed to share.

 

Nurses Month Campaign Outcomes

 

The 2023 Nurses Month celebrations garnered historic nursing recognition and engagement, including:

• The largest audience in 156 years of VHA Nursing for 50+ events/sessions.

• 43,000+ engagements on social media, live events, and videos.

• 600% increase in ONS website traffic.​

VA FINVET Promotional Video

Directed production and wrote the script for a high-impact promo video to increase awareness of FINVET's resources, empowering Veterans to take control of their finances.

Lehigh University Alumni Profile: Mo Taylor ’02
 

Interviewed, wrote, and photoghraphed this feature on restaurateur Mo Taylor ’02, co-founder of The Bayou, Wiz Kidz, and Bayou Boys Pierogies, spotlighting his culinary journey and community impact. 

SEO Writing with Purpose

Wrote SEO-driven web content promoting NCC, including this article for adult learners. Crafted audience-specific messaging to drive engagement and boost enrollment. Optimized copy for searchability while maintaining an encouraging, student-focused tone aligned with NCC's brand and mission.

Serving Strategy with a Side of Celebrity
 

Developed media campaign for NCC's annual Food and Wine Festival featuring Chef Emeril Lagasse. Managed media outreach, digital campaign, and coordinated press conferences to maximize coverage, promote the event, and strengthen community and press engagement.

Modernizing the Message: Impact Report Redesign

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Led content development and supported project management for NCC's first web-based impact report and its print counterpart, writing key sections and coordinating with stakeholders to ensure a cohesive, engaging narrative that highlighted the college's achievements and community impact. 

Digital Content Development

 

I wrote much of the web copy for The Crux Firm, including the About page, contract overviews, and team bios, crafting clear, engaging, and search-optimized content that reflects the brand voice and values. I also manage and write content for Crux's LinkedIn, developing strategic posts that increase visibility, highlight our impact, and support audience engagement.